Matt Wirta has spent more than 25 years mastering one of the hardest crafts in business: earning trust at the front door. He started as a cable installer in 1997 and worked his way up through every rung of direct sales — salesperson, sales manager, regional sales manager — leading door-to-door teams across Connecticut and Massachusetts for more than a decade in telecom before solar ever knocked.
He found solar in 2016 and never looked back. Over six years at Trinity Solar he rose from salesperson to Assistant Sales Manager to District Sales Manager, building scalable systems for recruiting, coaching, and performance. He then spent four years as a District Manager for the nation's largest residential solar provider, leading multiple door-to-door teams and building a reputation for developing sales leaders, not just sales numbers. Along the way, 613 families and counting have made the switch to solar with Matt and his teams guiding them through it.
Matt also served six years in the Connecticut Army National Guard (102nd Infantry), balancing military service with a full-time career — an experience he credits for the discipline, accountability, and calm under pressure he brings to every team he leads.
Today, as a founding member of New England Energy Solutions and its Director of Sales, Matt leads all sales strategy, recruiting, and leadership development — building a high-performance organization centered on accountability, integrity, and customer satisfaction. His philosophy at the door hasn't changed in 25 years: educate, don't pressure.
